Introduction
We were tasked with a full website revamp for Bethesda (Pasir Ris) Kindergarten (BPRK), a well-established and trusted kindergarten in Singapore, established in 1997 as a service to the community of a young Pasir Ris estate. BPRK focuses on the holistic development of every individual child, supporting not just good literacy skills and knowledge, but also emotional, psycho-social and a healthy physical growth.
As their offerings expanded over the years, the need for a digital presence that matched their professionalism and care became clear. We were brought in to revamp their website not just visually, but structurally; reimagining how parents experience their brand online and ensuring that important information is clear, easily accessible, engaging, and easy to manage by the staff.